TNT Post Doordrop Media has a 2-stage sampling network which allows prospects to opt-in to receive samples.

On Day 1 the Doordrop network leave a door drop with the prospect informing them about the sample. Those people who are interested in receiving the sample will leave the door drop piece outside of their front door. On Day 2 the Doordrop network visits again and leaves the actual sample on the door. 

Two stage sampling is a method that proves that simplicity works. Recent converts to this unique TNT Post methodology include Kellogg's and Nivea. Gillette enjoyed their most successful promo ever with a 40% opt-in for the sample and 23% conversion leading to £30m worth of incremental sales.

 

Two stage sampling is all about the opt-in, which engages householders and eliminates wasted samples, leading to ROI that other media can't match. It is part of our innovative TryNow range of sampling techniques, enhanced by online engagement and data management. 

To find out more please call 07786 173763

<< Back to Blog