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From the category archives: Sampling

LEGO Friends are first in toy industry to use innovative sampling

As a toy industry first, LEGO Friends is using an innovative two-stage sampling format delivered by our Doordrop Media team to engage with families in their homes over the month of May.

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How to use sampling to engage with customers

While the primary use of sampling will always be getting potential customers to try your product, it also presents a unique way to engage with consumers. 

Depending on the type of information you’re after, the process can provide feedback based on your product itself or on consumer habits.

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Two Stage Sampling

TNT Post Doordrop Media has a 2-stage sampling network which allows prospects to opt-in to receive samples.

On Day 1 the Doordrop network leave a door drop with the prospect informing them about the sample. Those people who are interested in receiving the sample will leave the door drop piece outside of their front door. On Day 2 the Doordrop network visits again and leaves the actual sample on the door. 

Two stage sampling is a method that proves that simplicity works. Recent converts to this unique TNT Post methodology include Kellogg's and Nivea. Gillette enjoyed their most successful promo ever with a 40% opt-in for the sample and 23% conversion leading to £30m worth of incremental sales.

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