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From the category archives: door drops

LEGO Friends are first in toy industry to use innovative sampling

As a toy industry first, LEGO Friends is using an innovative two-stage sampling format delivered by our Doordrop Media team to engage with families in their homes over the month of May.

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Mail items making consumers smile

Mail items can be anything from a personal letter, leaflet, a purchased package item or even unaddressed mail.
   

There are certain types of mail that people want to receive and if you are a retailer or e-commerce business, understanding which items these are, is important to you and your business.  For Example, some types of mail that offers a benefit, will receive a positive feeling which in turn will help with increased enquiries

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Where are the most charitable areas in the UK?

You might not realise it, but the charity sector isn’t in a great state right now. In fact, according to research published by the Charities Aid Foundation last year, one in six charities might have to cease their operations this year. However, it needn’t all be doom and gloom. Here at TNT Post, we’re the leading providers of door drops for the charity sector, and if some research that we’ve recently carried out is anything to go by, then the people of Britain are still willing to give.

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How Doordrop Media won a Silver DMA Award

At the 2011 DMA Awards in December, Doordrop Media won a silver award for the "Best Use of Doordrops". Mark Davies, Managing Director Doordrop Media, explains the details of the campaign Doordrop Media did with Acxiom and why it was such a success... 

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TNT Post joins Two Sides

We are delighted to announce that we have joined Two Sides in the campaign for responsible production and use of Print and Paper.

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Two Stage Sampling

TNT Post Doordrop Media has a 2-stage sampling network which allows prospects to opt-in to receive samples.

On Day 1 the Doordrop network leave a door drop with the prospect informing them about the sample. Those people who are interested in receiving the sample will leave the door drop piece outside of their front door. On Day 2 the Doordrop network visits again and leaves the actual sample on the door. 

Two stage sampling is a method that proves that simplicity works. Recent converts to this unique TNT Post methodology include Kellogg's and Nivea. Gillette enjoyed their most successful promo ever with a 40% opt-in for the sample and 23% conversion leading to £30m worth of incremental sales.

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And the winner is... Doordrop Media

We are very proud to announce that for the second year running, Doordrop Media (our doordrop marketing division) has won a COGS award. They have officially been named as the Institute of Promotional Marketing's Direct Marketing Supplier of the Year 2011.

The COGS Marketing Service Awards recognise the brands and agencies that sit behind some of the UK's most influential marketing campaigns, rewarding the people 'that make the campaigns work'.

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