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Posted on 02/10/2012 16:59 By admin
On Thursday 27th September, TNT Post sponsored the DMA North event ‘A different road to brand experience’ at The Studio in Manchester. We were welcomed to the event by Nick Wells, CEO of TNT Post, who gave an update on Direct Marketing and door drop and the trends we are currently seeing with multi channel marketing on the rise. Nick also updated us on how the TNT postmen were doing, letting us know that they will be introduced to other cities shortly including Manchester.
Posted on 22/11/2011 16:37 By admin
TNT Post Doordrop Media has a 2-stage sampling network which allows prospects to opt-in to receive samples.
On Day 1 the Doordrop network leave a door drop with the prospect informing them about the sample. Those people who are interested in receiving the sample will leave the door drop piece outside of their front door. On Day 2 the Doordrop network visits again and leaves the actual sample on the door.
Two stage sampling is a method that proves that simplicity works. Recent converts to this unique TNT Post methodology include Kellogg's and Nivea. Gillette enjoyed their most successful promo ever with a 40% opt-in for the sample and 23% conversion leading to £30m worth of incremental sales.