There are certain types of mail that people want to receive and if you are a retailer or e-commerce business, understanding which items these are, is important to you and your business.  For Example, some types of mail that offers a benefit, will receive a positive feeling which in turn will help with increased enquiries. 

Research from fast.MAP this year, has provided some interesting facts into what items consumers enjoy receiving by post.  Here are the results:

At TNT Post UK we have looked at the top three results and can see a great way for online retailers to approach their consumers.

As you can see, the most popular mail item consumers enjoy receiving are vouchers/coupons/discounts which is a sizable 70%.  This clearly shows that the opportunity for consumers to be able to purchase something at a lower price, or receive an offer on something that they regularly buy, will lead them to take action. 

Letters came in at second place with 58% and can be anything from a personal handwritten letter from a distant friend or relative, to a letter from the bank with information about your credit.  No matter what it is; letters (especially addressed letters), still give us that personal touch that feels distinctive.  

And then, in third place with 52% is receiving packages from retailers.  In today's world, many consumers are now buying online and once they have purchased their item/s, they look forward to receiving them as soon as possible.  The fulfillment of receiving the delivery is like confirming the final stage of the whole service.

So, if you are an e-commerce business and want to make your consumers enjoy receiving mail from you and making them feel more valued, think about these results and use them in your approach:

• Consumers like to receive an immediate benefit which they can action (discount/coupon/voucher)
• of receiving letters – something direct, personal and important to them 
• And they like to receive their package in a well presented  and timely manner

Here at TNT Post UK we can help you with your approach.  With our direct marketing service we can create attractive benefit offers as well as planning and targeting services helping you achieve maximum impact.  We can also provide you with a reliable, cost effective packets and parcels and letters delivery service that ensures your customers are pleased with every delivery.