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Posted on 19/03/2014 11:20 By Lucy Bradbury
When online retailers first started out their sites were mainly visited by people who knew exactly what they wanted and would quickly decide whether they would buy an item. Overtime however, online shopping has matured to the point where shoppers browse pages as they would a high street store.
This online trend for ‘Window shopping’ means shoppers now browse sites – sometimes even loading up shopping carts - before leaving with many of them never returning. Why they decide to not buy could be because of a number of reasons; you do not want uncertainty to be one of them.
Posted on 08/11/2013 09:38 By Lucy Bradbury
Christmas is just around the corner – which means your ecommerce business should be ready to meet the upsurge in demand the festive season brings.
Get it right and you benefit from a substantial profit boost AND the likelihood of repeat business.
But get it wrong, and the potential for negative feedback from your customers – and plummeting ratings – is a very real possibility.