We've launched a new direct mail product that makes it easy for a business to receive quick feedback from their consumers. The Easy Response Card is a normal postcard where the addressee's delivery details are on a label that can be easily removed by the recipient for the item to be mailed back with a reply. Along with the return address featuring underneath the removable label, the postcard also comes with a pre-printed stamp to make it convenient for a consumer to return it.

This Easy Response Card will allow companies to contact customers in a "smart and efficient" manner, with the customer able to respond with minimal effort. The small size of the postcard also means that survey questions have to be short and understood at a glance.

One effective use for this service could be for utility customers to send in meter readings, or for businesses to validate addresses for their customers.

Our CEO, Nick Wells said, "It's the convenience that will prompt customers to take action and respond to your offer or inquiry. With the ERC, there's no log-on, no telephone call, no stamp purchase - it couldn't be simpler."

For marketers the Easy Response Card is a great option as results can be tracked and measured making any ROI obvious and calculable for marketers.

Find out more about our overall direct mail concepts.

 


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