Like it or not, but mobile technology has taken over our lives.

From ordering fast food via an iPhone or browsing eBay on a tablet, mobile devices are quickly shaping our shopping future and changing the face of the internet. In fact, mobile commerce now represents 20% of online sales, which means businesses everywhere should be on the front foot when it comes to preparing for further mobile advances.   But how should your business respond when it comes to making your site even more mobile friendly? Read on to find out …

Optimise your shopping cart

It’s all very well having a mobile site that looks great and has unrivalled functionality – but neglecting the shopping cart is an all too common mistake for some retailers. Mobile users can often become frustrated with unnecessary screens popping up when they are trying to pay for their items, which can result in the transaction being abandoned. By streamlining your mobile checkout process and having customers go through as few screens as possible, it is guaranteed to increase conversions.

Recognise the importance of social media

The whole world, it seems, is hooked into Facebook and Twitter, with the majority accessing their respective news feeds through a mobile device – that’s why any sales posts your firm fires out on a social media site should be linked to a landing page that is optimised for mobile browsing. If not, you risk exasperating your followers, which may prevent them from clicking future posts.

Engage in a paid search campaign

Recent changes to Google’s Enhanced Campaigns means any advertisements your firm has paid for will show on a mobile device, tablet and computer by default. No big deal you might think – but think again. If a customer conducts a search on his or her mobile/tablet and clicks on your ad, it should take them to a mobile friendly landing page. If not, you can almost certainly say goodbye to a sale.

Choose a reliable delivery partner

Once you’ve implemented the above tips, you’ll need a reliable partner to deliver all those additional orders – and that’s where we come in. Here at TNT Post, our ecommerce solutions offer much more than warehousing and retail order fulfilment. We have over 20 years’ experience within the ecommerce sector and can provide your business with an end-to-end solution tailor-made to suit the individual requirements of your business’s needs. If you would like more information about how we can help your business fulfil its mobile commerce potential, please don’t hesitate to contact us.

 

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