Every day in the UK 7,000 people move home and 1,600 people pass away, so it's hardly surprising that consumer data needs to be refreshed on a regular basis. Did you know the average organisation loses around 20-35% of revenue due to poor quality data?

The process of managing data effectively is not a one-off job and needs to be built into the business processes as a core function. This is especially true of mailing lists which can actually end up producing negative results if they are not regularly updated.

One of the simplest ways to cleanse your data is to use an audit tool that can analyse postal address fields for deliverability.

dataMatters, our new online service helps you get the most from your data and ultimately your direct mail campaigns. It's easy to use and completely secure. dataMatters enables a company to quickly cleanse its B2C customer and prospect data.

Register now for your free data audit and maximise your marketing campaigns.

<< Back to Blog