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From the category archives: Direct Mail
Direct Mail
The Direct Marketing Association has warned that ‘alarm bells should be ringing in the boardroom of every business that’s involved with one-to-one communications’ after MEPs overwhelmingly voted in favour of the less business-friendly version of the EU data protection reforms.
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In recent years postal mail has been in decline, with an increasing number of businesses opting to use online statements and communications instead of offering a paper based option. Public resistance to receiving and sending private information online has steadily eroded and, coupled with more flexible web access by any device from any location, organisations fear losing customers if they don’t provide billing and other information online. But on the other hand, they could also lose customers by simply denying them the right to choose how they receive their bills.
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Do you know if your direct mail items are being opened? Can you see the success and return on the investment from them?
The fact that 70% of people still enjoy receiving mail items through their letterbox, especially discounts and offers, (reported by fast.MAP in 2012) is a huge reason why businesses choose direct mail to help reach their target audiences.
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On Thursday 3rd November we held our 'Innovation in Direct Marketing' event at The Studio in Manchester. It was a high-level invitation only session for thought leaders from various agencies and our clients, featuring keynote speakers from the direct marketing community.
We had an excellent afternoon of presentations from our key note speakers. They shared a great insight into the latest developments within Direct Marketing which we'd like to share with you;
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We are very proud to announce that for the second year running, Doordrop Media (our doordrop marketing division) has won a COGS award. They have officially been named as the Institute of Promotional Marketing's Direct Marketing Supplier of the Year 2011.
The COGS Marketing Service Awards recognise the brands and agencies that sit behind some of the UK's most influential marketing campaigns, rewarding the people 'that make the campaigns work'.
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