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From the category archives: print

print

Join the pledge!

In recent years postal mail has been in decline, with an increasing number of businesses opting to use online statements and communications instead of offering a paper based option. Public resistance to receiving and sending private information online has steadily eroded and, coupled with more flexible web access by any device from any location, organisations fear losing customers if they don’t provide billing and other information online. But on the other hand, they could also lose customers by simply denying them the right to choose how they receive their bills.

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Creative Strategies: DM Fit for the Future

Last Thursday 5th July, we held our ‘Creative Strategies: DM Fit for the Future’ event at The Hospital Club in Covent Garden. The invitation only event covered various direct marketing strategies, techniques and technologies, and show cased how new concepts and fully integrated campaigns are making direct mail more effective than ever.

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