Overview
Overview
TNT Post has developed an innovative marketing tool to help increase envelope opening rates, response uplift and reach for direct, transpromo or transactional mail.
yourStamp is a stamp that you can customise with your own design, and apply to UK bound mailings.
Tests have shown using stamps on direct mail can, where appropriately used, increase the response to your mailings. However, yourStamp is the first of its kind by giving you the opportunity to personalise the stamp design and because they have no intrinsic value you receive all the response benefits at a fraction of the cost of standard stamped mail.
How It Works
How It Works
The Basics
- yourStamp can be used on existing Premier, PremierSort and UK bound AllSort mailings
- The stamp is applied to manual mail services
- yourStamp is used on TNT Post Downstream Access mailings in the UK (excluding BFPO addresses)
- Minimum order of 10,000 stamps
How could it be used?
You have the freedom to design your stamp, making it as simple and as personal as you want it to be. Our trials showed a 4.76% uplift in response between a yourStamp and our standard indicia, making it great for various occasions:
- Introductory offers
- Anniversary celebration
- Product launches
- Corporate re-branding
- Support for tactical promotions
- Highlighting CSR initiatives
The uses for yourStamp are limited only by your imagination
Right, how do I order my yourStamp?
- Refer to the customer order form, a copy of which can be easily requested from your Account Manager
- Complete the form, making sure that all the required fields are filled in
- The completed form needs to be signed and sent back to your Account Manager and accompanied by your artwork, supplied in hi-res pdf or eps format
After that it's over to us, once the form is sent across our Account Managers will handle the rest. As long as the artwork complies with our guidelines then the order will be sent to you 12 days after final artwork approval for delivery on a weekday.
Testimonial
"The offer of a trial with TNT branded stamps was a real breakthrough for us. We had been trying to find a creative way of making some of our product offerings genuinely feel like they had come directly from the vineyard to our customers and this enabled us to achieve this. We experienced a positive uplift on response from our previous buyers of these products against a control cell. The process ran smoothly and slotted neatly into our mailing schedule. We are already looking at additional potential uses for these stamps for the future."
Direct Wines
Electronic Support
Current yourStamp customer guide with order form
Click here to view the Customer Guide
Product Card
Click here to view the Product Card