door drops
There’s little better than putting information firmly in the hands of customers - especially within their own home. That’s why door drops continue to be extremely popular. They might be one of the oldest forms of marketing, but they’re still one of the most successful.
Yes, despite the rise in popularity of digital, door drops still deliver proven results. In fact, when combined with the likes of broadcast and print media campaigns (as well as other letterbox marketing practices like sampling) they represent a key part of the offline mix.
They can also drive traffic towards your online offerings – demonstrating an even greater return on investment.
features & benefits
- Delivery of a tangible form of communication
- Opportunity to integrate with other media channels
- Customised creative opportunities
- Tailored methods of distribution
- Incentivise purchase and trial
- Driving offline to online
- Truly measurable
Customised Solutions
We offer solutions that allow you to target those that are most interested in your offerings in a style that’s sure to appeal. Get in touch to find out more about our tailored creative concepts and personalised distribution channels – all designed to maximise responses.
Get in touch with us by clicking the Enquiry button on this page, and find out how we can put your product in the hands of those that matter most.
Our proven process will help you plan an effective door drop campaign:
targeting
Targeting is the key to success in developing a successful door drop campaign. Door drop media is one of the most precise and tareted media available.
We take pride in the valuable insights we have gained and the approaches we have developed through years of supporting our customers’ door drop campaigns. We actively share our knowledge and expertise with you; our ability to select the most appropriate homes for a campaign will create impact and relevance improving cost effectiveness and boosting responses.
creative
Shape, size and content allow the item to gain standout on the doormat; the item delivered is the direct link between the recipient and advertiser. Contact Us to understand the creative opportunities available.
distribution
Choosing the right distribution channel for your door drops can boost the effectiveness of your campaign and help to keep costs down. We offer the complete range of channels to ensure that we provide the solution that will best suit your campaign timings and objectives. Click on the links below for more information, or Contact Us to discuss the right methods for your objectives.
Own Network comprises a unique national field force of distributors, co-ordinated by our HQ Operations and regional field and area managers. Our Own Network consistently achieves the highest scores for 'on target, on time' delivery efficiency in the door drop industry, and provides flexibility as well as quality. Contact Us to discuss how the flexibility in bespoke delivery could meet your objectives.
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Newshare
Newshare delivers your item together with the local free newspaper. Our strong relationships both as a broker for all publishers and as a media owner, result in the best value and service for you. TNT Post offers the highest volume of weekly coverage available in the industry with approximately 20% more homes covered. Working with publishers, TNT Post has mapped the rounds of the titles to understand their coverage versus your target audience. For a flexible weekly national distribution, Contact Us to understand how we can increase your response rates.
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Royal Mail
For access to every postcode sector in the UK, our dedicated Royal Mail department will plan and book your door drops for distribution with the Royal Mail’s postal deliveries. Our Royal Mail service can be totally integrated with other TNT Post distribution methods to give you a seamless national response without duplication.
Royal Mail delivery is widely used by different advertising sectors, and your item will be delivered with up to 5 other non-competing items. Contact Us to understand why clients choose TNT Post to manage their Royal Mail bookings and what we can do for your campaign.
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European Distribution
We are the only UK door drop company to provide pan-European distributions. Working through our global partners, you can reach up to 180 million households across 22 countries. TNT Post (then known as Circular Distributors) was the founding member of the European Letterbox Marketing Association (ELMA), back in 1990. Our international clients over the years have included L'Oreal, Gillette, Masterfoods, Kimberly-Clark, Unilever, Nestlé, Wrigley, Kellogg, Sara Lee, Carphone Warehouse and Dell.
We are experienced in managing every aspect of a pan-European door drop campaign, including tailoring campaigns to local market conditions, and specific targeting. We provide solutions to any legal constraints or delivery controls that may arise, and give you a single point of contact to address language and logistical concerns.
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TNT Post Newspaper Distribution
We are the UK's largest door drop distributor of free newspapers, handling more than 50 titles and delivering nearly 2 million copies every week. We deal directly with more publishers than any other distributor and work closely with them to provide comprehensive quality coverage. Our extensive distributor network means we can cover urban and city areas, along with rural and country districts with equal efficiency.
We use advanced targeting to ensure the right coverage for each title and maintain tight control at every stage. Our agent and distributor network meets high standards, ensuring cost effective and reliable distribution. Independent audits are carried out every six months. The scale and sophistication of our Newspaper Distribution service makes TNT Post the UK market leader.
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Evaluation and analysis
We will help you analyse and evaluate every aspect of your campaign – from creative and timing, to geography and online uplift. Using a variety of metrics, we produce an analysis of your campaign performance that you can understand, and suggest actionable recommendations that will help to improve future campaign activity and maximise responses.
Good strategies evolve, and we will work closely with you to deliver better outcomes for each campaign. We compile hypotheses and set performance indicators in line with your objectives, your previous campaign performance and econometric models. We can also help optimise campaign response with input on creative and copy.
Call your TNT Post Account Manager to find out more about distribution, research and validation. Evaluation and analysis is also available from external specialists including Stepcheck, Front Door and Synergism.