Overview
Overview
dataMatters is a new service from TNT Post that allows you to get the most from your data and ultimately your DM campaigns.
Clean, accurate data is just as critical to Direct Marketing campaigns, as strong creative and the right message. Not only does dataMatters enable you to clean or suppress your data it also allows you to profile your data using a brand new Green segmentation developed by Experian.
Data cleansing and enhancement
Our data cleansing service has been developed to ensure that you have the right sort of information to identify key prospects and customers quickly.
We have access to a range of industry files to enable you to do the following:
Clean
Verify and update contact information such as name and address to ensure personal information is complete, accurate and that direct marketing communications are deliverable.
Validate
Validate that an individual is present at an address and telephone contact details are correct to ensure that your direct marketing campaigns reach the intended recipient.
Suppress
Identify and remove individuals/businesses that cannot or will not respond, thereby reducing wasted mailing costs and avoiding causing consumer annoyance.
Product Specification
To use this service there are 5 simple steps to follow:
1) Submit File
You can upload your file via a secure FTP server*. You will also need to confirm to us via email whether the data is consumer or business. You will then be sent a confirmation message to let you know that we have received your data.
* For FTP login details please contact your TNT Post Account Manager
2) Define Data
Please make sure that each column has a title and is defined, for example Name, Address, Telephone Number
3) View Your Audit
You will be sent your complimentary data audit to your email address upon completion of processing.
4) Select Services
Choose the data cleaning service that you wish to apply to your data (see table below).
5) Cleansed File
Your cleansed file will then be sent back to you and you will be invoiced accordingly.
You can select from any of the following data services:
| Service Offering | Description |
| PAF | Postcode Address File: The most up-to-date and complete address database in the UK, containing over 27 million addresses |
| OSIS | Operator Services Information System: BT's database of residential and business telephone numbers |
| OSIS plus | As above but also includes ex directory information |
| ER | Information taken from the Electoral Register |
| TPS | Telephone Preference Service: A register of over 4 million subscribers, including businesses, who wish to be protected against telemarketing calls |
| MPS | Mailing Preference Service: a list of people and small businesses who do not wish to receive targeted direct mail |
| FPS | Fax Preference Service: a list of fax numbers of individuals and small businesses that don't want to be sent targeted faxes |
| DeDupe | Duplicate detection. Detects and flags up duplication in data |
| CCJ | County Court Judgements: Delete those records that have CCJ's |
| Movers | Keep track of customers that move house |
| Goneaway | A suppression service for identifying and deleting over 87 million out-of-date records to increase response rates |
| Deceased | Filter out records of the recently deceased |
GreenAware segmentation
What is GreenAware segmentation?
Green segmentation provides you with a complete picture of every UK household's carbon footprint, behaviour and attitudes.
It enables you to:
- Understand the key drivers of consumer behaviour that influence our attitudes and actions towards the environment
- Map regional variations in behaviour and attitudes to assist with the optimisation of resource allocation and communication
- Identify a set of effective policies to reduce carbon footprint at a local level
The Green Segments portfolio includes the following data variables:
- Emissions
- Geographic Characteristics (i.e. risk of flood, windstorm etc)
- Property Characteristics
- Household demographics
- Behaviours
- Attitude to the environment
What are the GreenAware Segment classifications?
| Type | Classification | Description |
| 01 | Eco-Evangelist | Generally have a conviction of green beliefs and eco-friendly behaviours but are let down by a reluctance to give up their customary lifestyles |
| 02 | Convinced Consumer | They have a strong willingness to change behaviours and a high awareness of green concepts, although convenience is often an issue |
| 03 | Green but doubtful | Despite being well-informed these people remain unconvinced about green issues, although they are surprisingly responsible with their behaviours |
| 04 | Confused but well-behaved | These people have an extreme concern for climate change and are willing to demonstrate green behaviours, but are held back by a lack of information on green issues |
| 05 | Doing their best | They are concerned about environmental issues despite a lack of information, they would act more 'green' if it were not for the high costs involved |
| 06 | Sceptical Libertarians | They believe that they are contributing to environmental issues but display scepticism of ecological arguments meaning that their primary motivation is to save money |
| 07 | Too busy to change | They have an intermediate level of knowledge but it is financial incentives that encourage their moderate efforts to be green |
| 08 | Why should I bother? | Their lack of strong opinions and limited knowledge has led to them being eco-villains, who would respond only through compulsion and incentives |
| 09 | Constrained by price | They have an inclination to do more but demonstrate a lack of green behaviours, dependent on an extreme lack of finances and information |
| 10 | Wasteful and unconvinced | Fuelled by a lack of education and limited finances, this type are very reluctant to give up their current lifestyle |
| 99 | Unclassified |
Source: Experian 2009
Once you have selected the appropriate category for your activity this can then be applied to your data to enhance your targeting and help improve your response rate.