Overview
Overview
adMail is a reduced cost delivery service specifically created by TNT Post in support of, and to provide innovation to, the DM market.
Offering discounts through a 5 day working day (Monday to Friday) delivery window adMail caters specifically for addressed direct mail promoting the sale or use of products or services, or to encourage, contribute or support a cause.
Product Details
Product Details
An adMail posting should comprise at least 4,000 mailing items per service per day, and in the case of Access 700 CBC, at least 10,000 mailing items per day.
To qualify for adMail all items must:
- Be addressed direct mail letter format mailing items
- Meet data suppression guidelines
- Adhere to a 5 working day delivery service schedule
- Use an adMail specific indicia
- Include Royal Mail and TNT Post on a seed list
Specification
Data
The following are required of all data-sets used on adMail items:
- A documented procedure must be in place and used to suppress customer and prospect data against consumer and business files (e.g. Mailing Preference Service, MPS).
Each address list for adMail postings shall be run against these files 30 days or less before the posting is prepared. - An internal suppression file must be kept and maintained to ensure opt-outs are properly logged, and each campaign must be run against these files 30 days or less before the posting is prepared
Delivery schedule
adMail is a 5 working day delivery service performed Monday to Friday. Items collected by TNT Post on a Thursday and handed over to Royal Mail on a Friday are unable to meet this service and will, unfortunately, not receive the adMail discount. However these items can be reverted to our Premier service and be delivered the next working day.
Indicia
Indicia's on all adMail items should apply an "A9" prefix in place of the default "C9". This allows Royal Mail to verify the item is running on adMail and meets the relevant specifications.
Seed mailing items
For each mailing we ask that that Royal Mail and TNT Post are included on either a prior seeding list, or the live posting, to verify conformance to the adMail specification.
Further discounts
Further discounts
Further discounts are available to customers when combining adMail with greenPost.
greenPost letter postings made Saturday to Thursday may attract the adMail discount in addition to the relevant greenPost discount. For more information on greenPost refer to the customer guide
Electronic support
Electronic support
Click on the product card for high level, printable, information
Use the customer guide to explore adMail in more detail