Increase impact, cut costs with adMail
TNT Post launches reduced cost delivery service for the Direct Mail market
Service complements green and data suppression service offerings
20th August 2010: TNT Post has launched a new service, adMail, to help increase the return on investment for marketers of promotional direct mail. The bespoke product is a reduced cost service that has been specifically designed for promotional direct mail which drives sales or encourages support for a cause.
In addition to increasing a mailing's ROI, adMail also aims to promote best practice in data management; customers using the adMail service will commit to diligent data processes through suppression of customer and prospect data against consumer and business data files, such as the Mail Preference Service.
For assistance with data cleansing, businesses can utilise TNT Post's dataMatters service - a suite of data products designed to help organisations improve the accuracy of data used for direct mailings, in order to achieve optimum marketing efficiency, return on investment and audience impact. When married with TNT Post's greenPost service, which looks at responsible, recyclable resourcing, clients can also reduce the environmental impact of the mailing.
adMail is available for delivery in a five working day delivery window and is for customers sending upwards of 4000 items a day, or at least 10,000 items a day for Access 700 CBC customers.
Nick Wells, chief executive of TNT Post UK, comments: "adMail offers the direct mail sector a new cost effective and efficient service that meets the needs of marketers in the current economic climate. By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer."