Sainsbury's tries something a little different with its post
Supermarket Giant Signs TNT Post for Top Mailing Solution
Sainsbury's, one of the UK's largest supermarket chains, has signed a deal with TNT Post, the leading challenger to Royal Mail, to handle around 20 million items of its mail in an effort to modernise its customer postal communications. Sainsbury's will benefit from TNT Post's cutting edge technology to process its mail more efficiently, while generating significant cost savings for the company.
Sainsbury's, which has hundreds of stores throughout the UK, will use TNT Post to deliver most of its customer direct mail, through Premier, TNT Post's 48-hour service for pre-sorted mail, with Royal Mail continuing to carryout the final sort and delivery to customers' homes nationwide.
Nick Wells, Chief Executive of TNT Post UK said:
"We are delighted to be working with Sainsbury's and we look forward to a long and successful partnership with them. As competition hots up between the big four supermarkets, Sainsbury's is looking to put itself ahead of the game by choosing a modern mailing solution that will bring benefits both to its business and its customers. Our advanced technology and premium services offer Sainsbury's a more efficient and cost effective mailing solution, keeping costs to a minimum."
Sainsbury's spokeswoman, Nicola Sharpe, said:
"Customer retention is vital in our business, and therefore communication is a key part of our success. We chose TNT Post based on high recommendations, coupled with the range of mailing solutions they had to offer. We have been particularly impressed by TNT Post's innovative and flexible services, and are confident our postal communications are in safe hands."
Sainsbury's joins other TNT Post clients including Next, T-Mobile, Virgin Mobile, BSkyB, Telewest, Caudwell Communications, n-power and Barclays.
