A great crisp giveaway for Walkers' 'better for you' crisps launch
As part of the launch of Walkers' 'better for you' crisps, Circular Distributors(CD), the UK's leading provider of effective door drop marketing solutions, will be giving millions of the nation's households a tasty sample of the new crisps.
The launch of Walkers' new crisps, with less saturated fat and salt, is being supported by a major marketing campaign that includes TV, Posters, Press and PR. Door-drop is a key element of the campaign as it communicates the important 'better for you' and 'same great Walkers taste' messages in a more intimate environment than many of the traditional advertising methods. Walkers and TRA, the direct communications agency, appointed CD to deliver over 120 articulated lorry-loads of pouches, which include a sample of the crisps and an information leaflet, across the UK.
Walkers has chosen to take advantage of CD's Newshare service to effectively reach target audiences in the quickest, most precise and cost effective way for optimum effect. CDNewshare delivers client samples or communications alongside the local free newspaper in just three days, making it one of the fastest ways to reach consumers.
Simon Brace, Account Director at TRA said:
"This is a major campaign for Walkers and by using door-drop marketing, Walkers can communicate with its customers directly and drive home the key messages of the campaign. With CD, we are guaranteed to reach a proportion of our target audience within a short, specified period. By door dropping a sample, we are confident the activity will help educate consumers about how new Walkers are better you whilst retaining their same great taste."
Charles Neilson, Managing Director of Circular Distributors, commented:
"Door-drop sampling is an ideal method of launching a new product to target customers as it allows customers to experience a brand in the comfort of their own home. Newshare is a smart choice for launching products as we can create maximum impact for campaigns at the right time. Not only can do we provide flexibility on delivery but we can offer good value for money in relation to the number of households across the country we can reach."
