Increase impact, cut costs with adMail
TNT Post launches reduced cost delivery service for the Direct Mail market
Service complements green and data suppression service offerings
20th August 2010: TNT Post has launched a new service, adMail, to help increase the return on investment for marketers of promotional direct mail. The bespoke product is a reduced cost service that has been specifically designed for promotional direct mail which drives sales or encourages support for a cause.
In addition to increasing a mailing's ROI, adMail also aims to promote best practice in data management; customers using the adMail service will commit to diligent data processes through suppression of customer and prospect data against consumer and business data files, such as the Mail Preference Service.
For assistance with data cleansing, businesses can utilise TNT Post's dataMatters service - a suite of data products designed to help organisations improve the accuracy of data used for direct mailings, in order to achieve optimum marketing efficiency, return on investment and audience impact. When married with TNT Post's greenPost service, which looks at responsible, recyclable resourcing, clients can also reduce the environmental impact of the mailing.
adMail is available for delivery in a five working day delivery window and is for customers sending upwards of 4000 items a day, or at least 10,000 items a day for Access 700 CBC customers.
Nick Wells, chief executive of TNT Post UK, comments: "adMail offers the direct mail sector a new cost effective and efficient service that meets the needs of marketers in the current economic climate. By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer."
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Q&A
- What is the maximum number of items Royal Mail will deliver?
From the 7th June the number of items Royal Mail can deliver to each household per week will increase from 3 to 4. There is potential to expand this to 5 or 6 items in the future.
- Can I now send my doordrops over the Christmas and New Year period?
As of this year you will now be able to book distributions over the 3 week late December period that has historically been unavailable.
- What does this mean for my existing booking?
Current bookings will not be affected by these changes, there is no effect on Royal Mail prices and the cancellation policy will not be affected.
- How can I take advantage of these new opportunities and what charges will I incur?
You can add more postcode sectors to your door to door booking in line with existing arrangements. If you choose to delete postcode sectors from your booking you may incur cancellation charges in line with Royal Mail’s terms and conditions.
- Is there more of a chance that a competitor could advertise at the same time as me?
Royal Mail’s policy of non-competing items will remain unaffected.
- Will this affect the pricing for future bookings?
Royal Mail have no plans to change pricing as a result of this change. Future pricing will be assessed as normal and any changes shall be communicated by Royal Mail.
- Will I still be able to book in advance?
Yes, booking services remain unchanged and can be made between 3 weeks and up to 2 years in advance of the planned delivery date.
- Will the Late Sales incentive remain as is?
There are no plans to change the existing late sales incentive. The additional distribution slots will be available as late sales 3 to 4 weeks prior to distribution, subject to availability.
