Important Changes to Royal Mail Door to Door Service
As part of the Royal Mail and CWU agreement on the Business Transformation there will be significant new opportunities and advantages to advertisers using the Royal Mail door to door service.
The key points are:
- The maximum number of items delivered by Royal Mail to each household per week will increase from 3 to 4 items
- Delivery will be available 52 weeks a year - including the key Christmas and New Year weeks
- Deliveries of door to door items will extend to a Monday to Saturday service
All other aspects of the door to door service will remain unchanged.
Opportunities and Advantages
For many advertisers who historically have been unable to get full availability and coverage to their ideal schedules, the removal of the 3 item cap is a great opportunity to increase first choice coverage, which in turn should improve channel ROI.
Moving to a full 52 week-a-year service is a valuable opportunity for organisations wishing to advertise in the run up to Christmas and New Year.
Direct Response advertisers will have the chance to target consumers earlier, getting their brand in front of consumers when decisions on insurance policies, holidays and resolutions are made, whilst retailers can advertise throughout December to capitalise on the vital gift and sales markets.
For a full explanation of Royal Mail's Door to Door service please contact your usual TNT Post representative or Tim Rix at tim.rix@tntpost.co.uk
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Please direct media enquiries to our PR agency, Four Communications
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Q&A
- What is the maximum number of items Royal Mail will deliver?
From the 7th June the number of items Royal Mail can deliver to each household per week will increase from 3 to 4. There is potential to expand this to 5 or 6 items in the future.
- Can I now send my doordrops over the Christmas and New Year period?
As of this year you will now be able to book distributions over the 3 week late December period that has historically been unavailable.
- What does this mean for my existing booking?
Current bookings will not be affected by these changes, there is no effect on Royal Mail prices and the cancellation policy will not be affected.
- How can I take advantage of these new opportunities and what charges will I incur?
You can add more postcode sectors to your door to door booking in line with existing arrangements. If you choose to delete postcode sectors from your booking you may incur cancellation charges in line with Royal Mail’s terms and conditions.
- Is there more of a chance that a competitor could advertise at the same time as me?
Royal Mail’s policy of non-competing items will remain unaffected.
- Will this affect the pricing for future bookings?
Royal Mail have no plans to change pricing as a result of this change. Future pricing will be assessed as normal and any changes shall be communicated by Royal Mail.
- Will I still be able to book in advance?
Yes, booking services remain unchanged and can be made between 3 weeks and up to 2 years in advance of the planned delivery date.
- Will the Late Sales incentive remain as is?
There are no plans to change the existing late sales incentive. The additional distribution slots will be available as late sales 3 to 4 weeks prior to distribution, subject to availability.
