TNT Post and DMA join forces to promote sustainable development of direct mail
- Letter of understanding signals collaboration
- Strategy Group to work for the benefit of the industry
Embargoed: 22 April 2009 - TNT Post and the Direct Marketing Association (DMA) have signed a letter of understanding pledging commitment to working together to promote environmental best practice within the direct mail sector. As the only downstream access provider to be ISO14001 compliant and lead in the Dow Jones Sustainability index, TNT Post is a logical partner to help the DMA to improve the environmental performance of the sector.
The letter between the two organisations announces a clear call for the responsible use of direct mail and proposes the implementation of at least two joint initiatives over the next 12 months. TNT Post has a firm track record of bringing ethical innovations to the market, including its CarbonNeutral mailing service and greenPost product, which will provide a foundation for future projects. The projects will be developed and implemented by a strategy group formed of TNT Post and members of the DMA's Mailing Houses Council, and will be aimed at businesses of all sizes.
This announcement follows the recent launch of PAS 2020, the first environmental standard to be developed specifically for the direct marketing industry. In line with PAS 2020, TNT Post and the DMA will work together to deliver advice, recommendations and information to help minimise the environmental impact of direct mail.
Gillian Lyall, chair of the DMA's Mailing Houses Council, comments:
"Direct mail is a well-used and well-regarded communication channel, used by thousands of organisations throughout the country. It is therefore paramount that this channel continues to be promoted, but not at the unacceptable expense of the environment. The signing of this letter of understanding indicates the DMA and TNT Post's commitment to both the continued growth of the sector and the environment. It sets out a positive framework of how we, and the rest of the industry, can work together to create a more advantageous situation for all organisations operating in the sector."
Nick Wells, chief executive of TNT Post, adds:
"We are delighted that we will be working closely with the DMA to increase interest and understanding of the direct mail channel, as well as boosting environmental action. As a trusted provider of postal and direct mail services and solutions to thousands of organisations large and small, TNT Post is well placed to generate interest amongst businesses and mailing houses. This expertise, coupled with the DMA's market position, underpins the strength of this joint effort."
