TNT Post new service is a HiT
Home-in Targeting enables increased penetration of door drops
Today TNT Post launches a new user friendly website that provides more relevancy and currency for visitors interested in TNT Post.
Visitor trends to the site have changed over the past 2 years since the launch of the TNT Post website and the information that people are looking for has become more defined. The changes that have been made reflect this.
The re-launch coincides with the 4th anniversary of TNT Post commencing downstream access services which have benefited business both large and small. Navigation across the site now allows visitors to choose what business sector is relevant to them and find content specifically tailored to them. Other new features include detailed product pages with electronic support material and new content for our Added Value products.
Moving forward and in keeping with the innovative and can-do attitude of the organisation the site will be continually updated with content and features that set the benchmark for the industry, leaving visitors informed and knowledgeable of our business and the services we provide.
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TNT Post has launched a new service for its unaddressed mail customers called Hit (Home-in Targeting). The industry leading product enables marketers to target households more precisely than ever before with TNT Post’s Newshare service.
HiT enables targeting of around 200 households per segment, much smaller than the current level of 2,500 households and research has shown an increase in penetration rates of up to 33%. The new service is one of the most cost effective in the unaddressed door drop market as it has 75% national coverage, reaching 16 million households a week.
TNT Post has brought out the new service following demand from customers for a cost effective product that can reduce production costs combined with an increased response rate and return on investment.
Mark Davies, Managing Director TNT Post Unaddressed Mail, said:
"TNT Post is an innovator and HiT will be a huge hit with our customers. We are delivering cost effective products that work harder for our customers. The need for a product like HiT has increased in recent months as clients are looking to make their resources deliver better value."
Please direct media enquiries to our PR agency, Four Communications
email:
tntpost@
fourcommunications.com
