Reach half a million mothers easily and quickly
If your target audience is expectant mothers or those with young families there is new way to reach them:
- Paper-free
- Cost effectively
- Wherever they are
- With a 95% read rate
- Response rates averaging 20%
- Real-time response tracking
- With precise drop ‘timing'
Advertisers now have the opportunity to reach this audience direct by mobile phone, thanks to the launch of Emma's Diary mobile internet site.
Over half a million UK mums and mums-to-be will be contactable through precision timed SMS and multi-media advertising messages which could be of interest to them."
Recipients can be targeted at the exact week of pregnancy or parenthood, thereby ensuring you keep your product front of mind at a time when mums and mums-to-be are likely to buy them.
It's a response to the growing usage and accessibility of mobile phones and offers a more interactive, targeted means of communication.
Find out more about how mobile marketing can work for you.