Sampling
If you want somebody to try your product, the simplest thing to do is to give them some for free. That way, they can try before they buy without making any commitment and even compare it side-by-side with their usual brand.
At the same time, you get the opportunity to demonstrate how good your product is and make them feel more comfortable with the brand - something advertising alone can never do.
Many sampling campaigns result in dramatic levels of consumer trial and subsequent purchase, making it particularly effective for brand launches, re-formulations or multi-media activity.
- 71% of consumers say free samples affect their choice of brand
- Unique sampling range including letterbox, face-to-face, consumer self-selection and data collection options
- Fraction of the cost of direct mail sampling
