Planning and Targeting
Next to direct mail, doordrop advertising is probably the most precise medium there is. You can tailor who your message goes to with extreme accuracy on a national or local basis.
Over the years, TNT Post have pioneered multi-layered targeting techniques and developed a number of ways to ensure you reach the right consumers, combining minimum wastage (lower cost) with maximum impact (higher response) in order to improve cost-effectiveness.
To give you the best service, TNT Post has the largest Planning Department in the industry and our Account Teams provide all the strategic and operational control you need to ensure the best return on your doordrop investment.
- Major geodemographic methods including MOSAIC, TGI, Tesco Clubcard and Microsector Targeting our own unique sub-postcode targeting system
- Spend Targeting - with campaign planning based on Real People spending Real Money on Real Products
- STORM - a system designed to optimise doordrop effectiveness through ongoing analysis of consumer response and frequency of activity by doordrop method
