Sampling

If you want somebody to try your product, the simplest thing to do is to give them some for free! That way, you can demonstrate how good your product is while allowing the consumer to try before they buy without making a commitment and trialling the product in its correct environment side-by-side their usual brand - something advertising alone cannot do!

Many sampling campaigns result in dramatic levels of consumer trial and subsequent purchase, making it particularly effective for brand launches, re-formulations or multi-media activity.

Why Sampling...

• Positive consumer response
• Establishes product trial
• Drives purchase
• Changes behaviour
• The perfect environment - the home is where consumers are comfortable, at ease and more willing to try something new
• Fraction of the cost of direct mail sampling

How...

Sampling via standard letterbox method with the option of one of TNT Post's unique range of additional sample distribution services:

• Face to face delivery
• Consumer self-selection
• Data collection option