Fact file
People pay more attention to door drops than they do to TV or press ads
17% take time over press ads
People tend to read papers for news and views more than anything else. In fact, 4 out of 5 say they tend to flick quickly over press ads.
32% take notice of TV ads
Awareness of TV ads is high and people tend to enjoy them for their entertainment value. But it's a medium that relies on repetition to make its mark. When questioned, 62% claimed they didn't really take much notice of them.
74% glance at or read door drops
Door drops work on a different level and have far more impact than you might think. Whilst press and TV involve passive participation, door drops are more direct and demand attention. People have to pick them up and therefore become actively involved, giving your message a greater chance to cut-through.
