IKEA spends more on door drops than any other medium. The iconic catalogue is one of the cornerstones of the brand and delivered using our Solus method to 14 million households in the store catchment areas.

Targeting has played an integral part in achieving this success. IKEA door drops are planned using proprietary TNT Post targeting techniques based on Microsector coverage - our unique sub-postcode sector level geography. Sectors and microsectors are selected using a sales prediction model, enhanced with actual IKEA transaction values captured from real shoppers spending real money at real stores at point of sale - and the result is far higher hit rates of high-spending, high-density target customers. This unique system, combined with industry-leading delivery efficiency, helped propel IKEA's annual turnover in the UK beyond the billion pound mark.

When Gillette were looking to increase their share of the disposable razor market with the launch of a razor system, we worked with them to devise a unique and innovative sampling technique.

Day one - door drop a bag that encourages disposable razor users to identify themselves and place the bag outside their door.

Day two - put a Gillette razor sample in the bag and post it back through the door.

The result? The most successful promotion in Gillette's history, with an incredible 40% opt-in rate, incremental sales of £30 million over 3 years and a 23% conversion rate.

Over 6.5 million leaflets were distributed using TNT Post's Newshare delivery system, and sophisticated targeting gave the campaign a huge head start.

With TNT's in-house targeting expertise, it was possible not only to identify typical Bertolli customer groups, but also to home in on where they live and shop. Integrating the theme of the above-the-line marketing campaign, the entertaining and informative door drop leaflet also contained a 30p money-off coupon which proved highly effective as a call-to-action. The door drop element of the campaign generated £1.86 for every pound spend, driving an increase in penetration of 1.65% in this crowded and competitive market segment.

In 2006 door drop delivered in line with Orange's long-term objective of growing direct media channels capable of driving huge volumes of response.

Following a successful test market, door drop volume was increased to 2 million households a month. The results showed a sustained improvement across the year with a 35% month on month uplift in customer response.

Delivery methods and targeting systems were benchmarked and refined during the course of the year, to arrive at the most cost efficient solution. Delivery: alongside the post by Royal Mail, organised and managed by TNT Post's own dedicated Royal Mail team.Targeting: linking core audience profiles to postcode geography.

The final link in the chain was to schedule coverage with Royal Mail to ensure a constant and even flow of leads and response, levelling out demand and facilitating excellent customer service.

The door drop medium is now central to Orange's strategy, recognised as a 'top performing direct media channel for acquisition'.

Wickes has been using door drops for over 20 years, it is their cornerstone for communicating the core brand values of expert help and advice, project ideas and low prices on basic products.

Door drops account for 30% of Wickes' annual marketing spend, generally with eight a year delivered to around 10 million households via TNT Post's Newshare and Solus methods. Research confirms that 65% of Wickes' awareness is driven by this activity, and that a massive 60% of recipients keep the iconic booklet until the next issue is delivered. Fantastic stats in themselves - but topped by the all-important figure of return on investment, an amazing £13 of consumer spend generated for every £1 invested. What's the secret, with door drop media consistently outperforming press advertising? Key is the very sophisticated process of spend targeting, which quantifies the transaction value of each postcode sector linked to its drive-time proximity to the location of Wickes' 180 stores.