People find door drops useful enough to hang on to them for a while
62% keep door drops for at least a day
Contrary to popular belief, most door drops do not go straight in the bin. The majority are put aside to read or refer to later. Because the reader is already involved by picking it up, your message goes to work immediately.
The strength or relevance of the offer forces an instant "keep or throw" decision. Those that are kept get a second chance to work when they are read in more depth and are also seen more easily by other members of the household. Samples, money-off coupons and brochures are more likely to be retained for even longer periods.
Even people who don't like door drops, use them
62 - 71% admit to finding samples, coupons and offers increasingly useful as a way of saving money, with free samples being the most popular aspect. In fact, 10% think door drops are more useful today than they were nine years ago. And it's not just fans of the medium that agree. Amongst those who claim to dislike and reject door drops, over 50% admit that they can be useful.
Door drops get noticed more than almost any other medium
Next to TV, door drops are the medium most people remember having seen, outperforming press advertising, posters, cinema, radio and direct mail. But it's not just a question of being noticed. Readership leads to response and consumer reaction to door drops regularly outperforms other media. Because the medium offers unlimited flexibility, it is an ideal tool to support promotions or regional advertising campaigns.
