HiT - Home-in Targeting

A new technique developed by TNT Post. Available as part of our Newshare distribution channel and Own Network, it's based on round level targeting - smaller pockets of households, giving more precise targeting than ever before.

Direct HiT - typically 33% uplift in reach of prime target audience

Reduced HiT - lower print costs, less wastage, smaller carbon footprint

Bigger HiT - precise targeting = bigger response = bigger return on investment

Available for both sector and round level distribution:

Method	Average Sector Households	Average Round Households
Own Network	2500	700
Newshare	2500	200
Royal Mail	2500	N/A