Overview
Overview
adScents can apply a new dimension to your direct mail communications. It works by incorporating a scent to compliment a printed image, its aroma being activated by touch.
When we smell something the rational part of our brain is bypassed. It is the emotional centre that responds which is why incorporating a scent with your direct mail gives you an added advantage.
What are the benefits?
What are the benefits?
Everyone who sends direct mail can potentially benefit from adScents.
- Can be considered across a wide range of industries.
- Endless creative opportunities.
- Wide variety of scents to choose from, create a bespoke fragrance or use your own signature scent.
- Immediate emotional engagement with your target audience the minute they handle the mail item.
- Greater ROI.
- Better brand awareness and increased campaign recall.
Product Specification
Product Specification
- adScents can be used in conjunction with TNT Post Premier, PremierSort/Flex and AllSort services.
- Minimum order of 5000.
- Ideally suited for A5 or A6 postcards – no need to purchase envelopes.
There are 3 adScents options:
- Mailing item is supplied to the mailing house ready printed with fragrance, indicia and return address – the customer is responsible for personalisation.
- Flat sheets (maximum B2 size) are delivered pre-printed with fragrance to the mailing house ready for printing with artwork, indicia and address details.
- Fragrance is formulated & encapsulated and supplied to the mailing house for application onto the mail piece.